Well, ‘tis the season! The time of year we gather with friends and family, we honor tradition and we celebrate! At Design Alliance we are knee-deep in birthday cake in celebration of Stroheim Fabrics turning 150! This classic, quality brand, renowned for its traditional time-honored esthetic, has been producing luxury fabrics, trimmings and wallcoverings since 1865.
Early in 1865 Julius Stroheim first opened his fabric business in Lower Manhattan. Thanks to the job boom of the Industrial Revolution, there was an economic expansion leading to the building of huge mansions. The “over-the-top” opulent style of the Victorian Age filled homes with elaborate window treatments and over stuffed furniture and with this, a growing demand for luxury fabrics. Strohiem’s timely opening benefited from a period in decorating when “too much is not enough.”
Images below from Dana Gibson for Stroheim Collection. Courtesy Fabricut.
In 1982, to broaden the company distribution channels, Stroheim joined forces with JAB Anestoetz and in May of 2010, the third generation and employee-owned Fabricut Inc. acquired Stroheim from JAB. Today Stroheim enjoys a high profile exposure from Fabricut through their extensive sales force and over 70 showrooms. Meanwhile, the Stroheim name and their respected reputation have helped grow the Fabricut footprint in the luxury home furnishings market and making this prestigious brand known to the new generation of designers.
Images below from Charles Faudree for Stroheim Collection. Courtesy of Fabricut.
We wish Stroheim a Happy 150th as Fabricut showrooms around the world celebrate this esteemed company and its years of success! Also, a big THANK YOU to the adorable Lisa Espinosa, our Fabricut Rep, who is a delight to work with and who keeps us in Fabricut swag!
Images below from Stroheim Ambience Collection. Courtesy Fabricut.
Come see what is new from Stroheim in trimmings, like the exquisite “LEADING EDGE” tapes. These luscious decorative borders are extra wide, up to 6.5 inches, and embellished with gorgeous artisan-created appliqued details and embroidery. Make any pillow, furniture band, bedding or drapery leading-edge extraordinary with this exclusive application.
Images below from the Leading Edge Trimmings Collection from Stroheim. Courtesy Fabricut.
The holidays are a wonderful time of year. The time of year we “deck the halls,” exchange gifts, eat too much and give thanks for our blessings. I for one have had another wonderful year of the best job ever!! I want to THANK all the beautiful woman that make my days at Design Alliance gratifying…my awesome partner JoEllen and her dedication to doing good business, the amazing DA Team of Geraldine, Donna, Angelica, Linda and Mrs. Brown, who work hard, follow through and are up for a challenge and all with a smile… You guys blow my mind! And to all the fantastic designers that visit us at DA, you are all such talented, remarkable women, I feel lucky to work with you every day. I see how much you love design and how earnest your efforts are to do right by your clients. Nobody…nobody in this industry works as hard as the free-lance designer. You are amazing!
THANK YOU ALL and HAPPY HOLIDAYS!